Astrazeneca
Branding innovation in lung cancer detection
Brand
Creative Direction
We were thrilled to be approached by the University of Leicester and AstraZeneca to create a brand identity for the groundbreaking LUCID project, aimed at improving early detection and treatment of lung cancer in partnership with the NHS.
The Challenge:
The LUCID project required a clear, professional brand identity that could communicate its mission to both medical professionals and the wider public. The challenge was to create a design that reflected the project’s innovative approach while remaining approachable and inclusive.
The Solution:
We developed a modern and accessible brand identity, incorporating clean typography, thoughtful colour palettes, and an engaging visual style. The branding was designed to ensure clarity and impact across all materials, from presentations to patient-facing materials.
The Results:
The new brand identity successfully communicated the LUCID project’s mission and values, enhancing its visibility and professionalism. It provided a strong foundation for promoting the initiative and engaging stakeholders across the healthcare sector.