Hibernicis
Growing an Irish legacy in Asia and online
Branding
Website
Content
Supporting Hibernicis with creative direction, website build, photo, and video content to showcase the brand’s Irish roots and establish its luxury presence in the global skincare market.
The Challenge:
Hibernicis, an Irish-inspired luxury skincare brand based in Hong Kong, needed help crafting a brand narrative that celebrated Ireland’s rich heritage while avoiding clichéd representations. The goal was to highlight Ireland’s land, literature, and natural ingredients through sophisticated, high-end content that would resonate with the luxury skincare market.
The Solution:
Building on the incredible foundation created by Everyday Ambitions, we collaborated with Hibernicis founder Catherine Logue to further shape the brand’s creative direction, capturing Ireland's unique beauty through photo, video, and content. By working with top PR firms Dowal Walker and ANM, and supporting high-profile launches at the Rosewood Hotel Hong Kong and Jigsaw London, we produced a range of content that elevated Hibernicis as a luxury brand. Each piece was crafted to reflect the elegance and authenticity of the product, steering clear of clichés while embracing the best aspects of Irish culture and nature.
The Results:
Our work helped position Hibernicis as a premium brand in the luxury skincare market, with strong campaigns across multiple platforms. The content we created for their launches and ongoing promotion contributed to the brand’s successful entry into high-end outlets, reinforcing its reputation as a sophisticated, Irish-inspired skincare line.