Partnering with BLK BOX to refresh their brand identity and reposition them as the go-to manufacturer for world-class gym and fitness equipment.
The Challenge:
BLK BOX, one of the largest gym and fitness equipment manufacturers, needed help repositioning their brand to reflect a renewed focus on B2B clients and premium quality. With high-profile clients like Manchester United, Irish Rugby, and Nike, the brand needed to maintain its aspirational appeal while supporting a diverse range of customers—from elite sports facilities to everyday gym-goers.
The Solution:
We worked closely with BLK BOX to create a refreshed identity centred around their new slogan, "Built Better." This involved updating all aspects of the brand, including fonts, colours, tone of voice, and visual direction for both photo and video content. Our goal was to deliver a clean, mature, and aspirational brand that aligned with their new focus on being the top choice for high-end gym equipment. From content creation to design and apparel, we helped ensure the brand reflected its premium positioning.
The Results:
The brand refresh resulted in a sleek, updated identity that reinforced BLK BOX’s position as a leader in the global fitness equipment market. The new look and feel not only resonated with their high-end clients but also helped strengthen their image across all customer segments, creating a strong, aspirational brand presence.
Website: https://blkboxfitness.com/
Instagram: https://www.instagram.com/blkboxfitness/
